Discover more about the fastest-growing hotel distribution marketplace and the people behind it

Roibos is a B2B marketplace that allows hoteliers to distribute content and rates to B2B tour operators, travel agents and OTAs worldwide. Through a single platform and connection, hoteliers are able to modify content as well as rates and immediately distribute their live inventory in a much simpler and cost-effective manner.

Hoteliers need agility, traceability, trust and a single platform to reach their B2B distributors.

Roibos aims to revolutionize the travel industry with the most effective distribution solution to maximize hoteliers/OTAs revenue by reducing administration and operating costs and by optimizing their price through artificial intelligence.

Roibos gives its users access to a vast network of clients, whilst reducing the need for manual admin by the use of advanced technology.

Many of these streamlined solutions are offered at no or at marginal extra cost to the hotelier, making Roibos a disruptive and competitive addition to the market.


To disrupt the hotel distribution space offering a modern, cost-efficient and solid marketplace where hoteliers and travel operators can transact directly.


To become the leading global marketplace for hoteliers and travel operators through reinforcing these three pillars: "Innovation, Control and Profitability".

Our Values
Our team is formed by experts in the fields of technology and travel. This allows us to work as "one" across all the different departments towards the same goal of delivering our value promise.
Service Excellence
Our accumulated experience helps us understand what the market expects from a platform as Roibos. We are driven by the need to create exceptional experiences that go beyond our clients expectations, always striving for excellence in all we do.
Innovation and Proactivity
Roibos was built on the foundations of industry experts asking how hotel connection and distribution could be done better. Asking is always essential. especially within the ever-changingfield of technology. That is why we never stop questioning the world around us so our proactiveness & search for solutions never slows down.
Results Driven
We constantly seek the maximization of revenue and margins for our clients. We only feel engaged when our work is making an impact. Delivering results is as much of a priority for us as it is for our customers. Everything we do, we do bearing this in our minds.
Join our team

Looking for a community where you can thrive and make a visible impact?

If you are passionate about technology and tourism, and you want to further your career in an rising highly motivated young company, join our dynamic team and you will have the opportunity to apply your knowledge in an advanced specialized sector. Be part of our amazing team that works together, learns together and celebrates success together!

Send us your CV